It is so easy to get excited about a website launch, a refresh, and then totally forget about it. Today, John Gregory Olson and I are here to remind you NOT to do that!
Your website is your home base; it’s your owned media, and you control what you say, how it looks, and how it evolves. In this era of communications disruption, a website has become often forgotten as the best medium for your marketing to customers. Social media has become the go-to destination for information and exchange. Perhaps we can convince you to reconsider your website? It’s so key for your continued brand building and power. Your website also provides a place where community begins. It takes some focus to keep consistent and to grow your website alongside your brand.
Website Tips To Power The Brand
Your website is still the face of your business. Hopefully, you’ve put your website into mobile friendly mode, and if you haven’t, Google will ding you and make your site invisible.
Without continued activity on your site, you, yourself, can make your site invisible, too!
John and I do a volley today and provide some of our best tips as reminders that you need to keep your site visually appealing with a clear message and simple navigation that appeals to your visitor.
As you listen, do a mental checklist of your own website. Be sure to tweak it as you grow your brand because your site is your best representation of business.