Email marketing is an art form, and there’s probably some science to it, too. Human behavior has a lot to do with whether you open and read an email or whether it clicks into the trash, like ASAP.
I’m usually on the receiving end of email spam (and, I’ll bet you are, too?!). That gives us a lot of opportunity to make podder (that’s podcast fodder) out of the spam email we do get.
You know, kinda like “This Little Piggy Went to Market.”
If you’re on Facebook, and you follow the A-listers, they’re ALWAYS, really and truly, complaining about the email pitches they get that are really stupid. In their defense, when I read about their stories about the pitches they get, it’s quite a shocker to hear just how untargeted those pitches are. I have to wonder if a junior PR person is on the other end, or whether the bots have taken control of the world.
Email Pitches That Get Opened
So, I got this email pitch from Aris Santos of Ninja Outreach.
I have to say, it was probably the best pitch I’ve ever received cold. Listen in to hear why!
John, however, has a flipside to that ‘best pitch I’ve ever gotten.’ You have to listen in to hear why, too!
No one is ever an expert at marketing of any sort; yet, there’s still an opportunity to improve and perhaps this episode will give you a few pointers on email that doesn’t turn into spam.