As we discuss authenticity in this episode, you can listen for swatches of discussion around trust and integrity, too. These three core values do apply to workplace culture and in your own life, as well.
John Gregory Olson and Jayme Soulati (that’s me) spend a good amount of time discussing the biggest debacle we’ve seen of late in Wells Fargo. The news recently came out that 5,300 people were fired for creating fake consumer accounts to help meet sales quotas. Is this brand authentic? Imagine the workplace culture right now as this horror continues to unfold. Is management taking responsibility for this?
We reference the Harvard Business Review article, “The Authenticity Paradox,” in this episode. It tells of a manager who has an authentic self — who wants to be truthful and manage with integrity. When that manager offloads in a team meeting, the information is too much for the team to hear. On the other hand, when a manager keeps too much close to the vest, then that person may be regarded as lacking authenticity (maybe ‘shifty’ is a good word!).
We tackle this authenticity theme as an esoteric topic, and we try to wrap arms around its definition with examples of brands, that have led us all astray.
When you think of authenticity, it begins with self. Once your authentic self is established, then you need to present that in various settings that may require a blending of core values with workplace culture.
There are so many angles to this topic, and the most important one is to understand the definition of authenticity as it relates to you — where you live, where you work, and where you’re going.
These episodes in the ‘What Is’ series are intended to spark thoughts and make you think about your own business. Is it authentic? What does authenticity mean to you, any way? Let us know in your comments, OK? John and I really want to know!
Show notes and resources
You might like to visit this fundraising page for a marketer who is truly authentic as she fights cancer. We did an interview with her, and because her heart core is authenticity,
Did you enjoy this episode? Subscribe to The Heart of Marketing in the sidebar to get email notices when new episodes come out. We’d also appreciate your rating and review on iTunes!