Honestly? We really don’t understand people-based marketing. It’s not really about people, although that’s what I thought it was. Apparently, John Gregory Olson did some research and learned that people-based marketing is yet another buzzword for advertising. What a total cluster advertising is in, right?
The largest brands are whining about how advertising is being blocked, how consumers breeze through ads and don’t pay attention, and how they’re really not trying to disrupt anyone.
In this episode John and I converse all around and up and down this people-based marketing concept. In fact, truth be told, I had to listen to this episode twice to fully understand the heart of the matter. And, that is truly where the meat of this episode is — in the ‘Heart of the Matter‘ at the very end of the episode where we round up what we discuss and provide the takeaways for your business.
We’d like to suggest that the smaller businesses interested in this topic pay careful attention. All roads lead to the success of a small business in this strangely disrupted world of marketing. The business with more flexibility is going to be able to meet the consumer head on where they’re at. Larger brands are really struggling with that just because they are so big.
In your consumer marketing, do sustain your efforts. Get back to the heart core of your business with values-based marketing that delivers a solid customer experience and forget about this people-based marketing thing. It’s just more buzzword jargon.