One simple shift in your thinking can make all the difference in your marketing success.
That might sound too fantastic to believe in today’s digital marketing environment. We wrestle with layers and layers of complexity: understanding new and changing platforms, integrating multiple marketing channels, building sales funnels, automation, big data, programmatic media buying, artificial intelligence … the list grows every day.
“How could one simple shift make my life easier and my marketing better?” you may be wondering.
The answer comes from asking a better question.
We need to shift our focus away from ourselves and our immediate business goals and towards the things that matter to the people we want as customers. We need to ask, “How can I make their life easier and better?”
In short, we need to become user-first and customer-first thinkers in our marketing strategy. And there are more ways to do it than you may realize.
That is what we talk about in this episode. Jayme leads the discussion with our guest Lorraine Ball. In this interview we explore three areas: user-generated content, user-driven website design, and the future of user-oriented social media.
Listen in for ideas on how to shift your thinking to a user-oriented digital strategy that connects with hearts.
- Creating interactive content that builds an engaged community
- Leading people through the decision process with user-focused design
- Implementing your owned media strategy
- What social media users want most of all
- Content strategies for reaching niche communities on social media
- And more!
About Lorraine Ball
Lorraine Ball is founder and owner of roundpeg, an Indianapolis digital marketing strategy agency that provides marketing strategy, web design, graphic design, inbound marketing, content development, email marketing and social media marketing services.