This is a fave episode of mine because we dance around the effect Uber has had on business. And, not just the transportation industry, either.
If you’ve followed this Cinderella story, you’d know that Uber has taken over the galaxy, just like ‘Star Wars: The Force Awakens,’ soon-to-be the highest-grossing movie ever speeding by my fave, ‘Avatar.’
No one can ignore the global success of Uber, but what you may have been ignoring is this:
How does the Uber model affect or mean anything pertinent to my business?
For we on The Heart of Marketing, it’s all in the way you look at it. From taxi services to governments, Uber has put needed services directly and simply into the hands of customers. Customers had a serious need for additional transportation; enter Uber.
Uber-ize Your Business
How about your business? Is it time to Uber-ize?
We want you to take a look at your traditional business model. If you’re feeling the pinch of disruption, that means you need to make some changes, and soon. Your customer is waiting for you to greet them at home — make house calls, do something flashy, engage your customer on a different scale. You can do it, because these businesses did:
The Real Real, Luxury Consignment Sales (by the former owner who failed at Pets.com)
And, these businesses need to:
Listen to our very strategic and thought-provoking episode and then put your own thoughts inward. If you have a plan for the next five years that does not involve some sort of disruption, then your business is highly likely to fail. Take the examples we share in this segment, and then consider your business. If you need some help with a brainstorm, we are here to help you from the inside out and with the outside-in perspective, too.