With the Fourth of July coming and this being a presidential election year we are bound to see more patriotism from brands. In fact it’s already started.
Budweiser grabbed a lot of headlines (and media buzz) with its announcement that it is changing its name to America. Now when you grab a Bud, America is literally in your hands.
At least it will be through the November election. Until then Budweiser, er America, will be waving Ol’ Glory from sea to shining sea.
Along with its new name, it has decked out its label with patriotic slogans like “Land of the free, home of the brave,” and “From the Redwood Forest to the Gulf Stream waters.”
It could be the most flamboyant display of patriotic branding in American history. Is it a smart move or cynical pandering?
Those are some of the questions we answer in this new episode. But more importantly, we take a look at the pros and cons of patriotic branding for your business. So if you’re thinking about waving the flag for your brand, you will want to listen in.
- When a patriotic message makes sense for a brand
- Can a foreign-owned company pull off a patriotic brand campaign?
- The Donald Trump effect
- The risks and rewards of flag-waving campaigns
- Consistency, context and core audience