Did you blink an eye when your kid stopped learning cursive in school? If you don’t have children in school, maybe this was just a blip on your radar. Regardless, there have been many studies about the lessening quality of handwriting since the dawn of computers. I’m certain your own handwriting suffers as well if you take a hiatus from picking up a pen to jot a note.
And, when was the last time you received a handwritten note, anyway? As a marketer, receiving a handwritten note makes a great impact; as a professional, sending a handwritten note is the best way to make that impact. Sending a greeting card, letter, short note or other mailed correspondence is truly a gift-giving gesture. If you send holiday cards, people do note when yours doesn’t come in the mail, and you hear about it, too!
Marketing Benefit of Handwritten Notes
Used to be that the pen, ink and paper were all there was in business. Today, it’s pretty fun to go on the hunt for a box of cards and then sit down to surprise your pen pal or long-lost colleague with a gift through the mail. Sure, the postage stamp costs somewhere around $.50 now (see what they did? made us forget the price with ‘Forever’ stamps). But, you can also have fun heading to the post office to select some special designs for your letters.
When I write a note to a special someone I carefully select my paper, then the writing utensil I want to use that is more high quality than the hotel cheapo pen, and finally, I select the cool stamp. There’s something about the stamp that helps me send a message to my peeps — I will never use special stamps to send bills, right?
The inspiration for this episode came from a few places, and we do need to thank:
- Adam Toporek, CEO of CTS Solutions. He has been our featured guest right here in the past speaking about customer service. Adam recently shared a story of his own on the art of the handwritten note. You can access that right here. And you can find our episode with Adam about customer service right here, too.
- John Gregory Olson, my cohost, saw a neat story in the Wall Street Journal about handwritten notes. I think that story pops up every year to remind people to support the post office and stationers. John also saw a piece on Paperless Post, a company that had to begin printing its papers due to customer demand.
- Mark Schaefer is always our inspiration, too. With his Content Shock approach and his tips for realtors on taking better Instagram pictures, Mark provides some fodder for today’s episode.
And…HAPPY BIRTHDAY TO THE HEART OF MARKETING! WE ARE TWO!
Thanks for listening! Now, go write a handwritten note!
Show notes and resources
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