In Dayton, Ohio, the city where I currently live, there’s been a grocer boom. In less than one year, 12+ grocers became competitors to vie for market share in a 10-mile radius in the affluent suburb of Centerville. We’re a town of excellent schools, affordable housing, and little traffic to raise a family. We’re close to Cincinnati, less than an hour depending on the time of day, and there are incomes to support the arts. So, why shouldn’t we be the target for the likes of Whole Foods and Fresh Thyme to join the brand new Costco, existing Trader Joes, Meijer and Kroger? We can’t forget the Sam’s Club now trying to keep its loyal customer base against the almighty Costco, or the Target and Wal-Mart each with their superstores, too.
So, what’s a consumer to do? Why sit back and watch the deals fly!
I am agog with all the fighting amongst the food retailers for a piece of our business. The coupons and deal flyers are rich with loss leaders, and the prospect of finding the best item for this week’s menu or that special occasion is exciting.
Heart of the Matter
John Gregory Olson and I have a good conversation in this episode about how these grocers should differentiate to get the attention of the customer. Each of us is a consumer of food, so that means we should all have a bunch of ideas, too. Listen in as we share thoughts on branding, marketing and local market differentiation for these 18 or so national grocery chains and private, specialty markets in a tiny suburb of about 40,000.