Facebook advertising is always a moving target, and in this episode we review the platform plus its new Topic Data feature. In addition, we take a look at YouTube’s new content ID and Google’s news about responsive websites by April 21, 2015.
Facebook is now a pay-to-play platform. To get more page likes, you need to buy them. To get attention to a post, you need to throw cash and boost it. What is the best option for your company as it tries to grow its Facebook presence?
YouTube has a new Content ID program in beta. Ensure all of your created video is copyrighted with your ownership and there is no stealing of others’ works. It’s now easier to make a claim against someone plagiarizing your content.
Google is set to penalize websites April 21, 2015 for not being responsive. Ensure your site is mobile friendly. You can learn more from hands-on experience in this episode.