But, that’s beside the point. Have you heard of Snap Spectacles? It’s pure PR genius. This campaign to launch Snap Spectacles was and still is brilliant. I’m thinking the textbooks will be very happy talking about this multi-media/omnichannel marketing strategy.
About Snap Spectacles
In this episode, John Gregory Olson and I talk about many of the following:
- The beauty of scarcity and gamification is what made the launch of Snap Spectacles so sweet.
- Snap Bots popped up with 24-hour notice in innocuous places.
- Peeps were clamoring and racing and competing to sweep up multiples to keep, sell and laud over others unable to get in on the fun.
- Customer stories abounded with this launch strategy, and even the Aussies got in on the fun, too. You’ll hear about one guy who took a helicopter ride to race to the finish and buy his Snap Spectacles before anyone else!
Should You Snap Spectacles?
LOL, funny header there, but the question is right on…can you innovate a product launch the way Snap Inc. did and have it go viral with tons of excitement? Seems that’s what motivates customers and prospects to get excited and for media to cover the story, too. While your creativity doesn’t have to be that extreme (and expensive), why don’t you grab a pair of Snap Spectacles and see if you can get inspired!