This is our most popular episode, and John Gregory Olson and I do not know why. We’ve both listened to it a bunch of times, and we can’t seem to pinpoint its popularity. When you listen, will you please tell us why you think it’s top dog?
As a generalist from my Chicago public relations agency days where I was born and bred, I worked with a breadth of clients across industries rather than specializing in one vertical market. John Gregory Olson, is also a generalist. I’m thinking the generalist route is the way to go, but perhaps your team needs a specialist?
Specialist or Generalist?
There are good reasons to hire someone with general knowledge; they can be the wearer of many hats. But, if you have a specialty project and need a specialty kind of expertise, then perhaps a specialist is in order? Is there a pro and con or in and out of either or both?
I, naturally, have an opinion and it’s neither here nor there (LOL). When you’re vetting a candidate and looking at the gaps in your marketing competency, it’s critical to know what and whom to hire.
Listen in as John and I walk you through the decision that’s best for you in your business.
Show notes and resources
Shout out to my pal, Gini Dietrich of Arment-Dietrich and author of Marketing In The Round and Spin Sucks. Her first book is about breaking down the silos, and we reference that aspect of business in this episode.