Ever heard of RevZilla before? Neither had we! In a perusal in Bloomberg BusinessWeek, I came across this really neat story about RevZilla that excited both John Gregory Olson and I about this topic — how does a relative newcomer to the motorcycle category match up the iconic Harley Davidson brand more than 100-years-old?
When you put the two brands side by side, there really isn’t a comparison other than that they both reside in the motorcycle category — one manufactures Hogs and the other sells the safety gear that riders want and need. Harley Davidson is struggling to deliver its brand to millennials who do not have any extra disposable income for a Harley Davidson motorcycle (nor would they likely choose that brand if they were in the market). Rather than discount the price of the cycles, Harley is electing to go abroad and sell.
What is RevZilla?
Nine years ago, RevZilla out of Philadelphia entered the market and is now banging up the accessories and safety gear market and earning intense customer loyalty among motorcycle consumers.
Born of three passionate millennials, RevZilla was recently featured in Bloomberg Businessweek in a story that showcases its amazing connection to consumers via culture, education, and commitment to customer experience.
Gear Geeks attend Rev U, an intense educational/university-type course to educate front-line associates in all things culture, product and the customer experience with satisfaction being numero uno.
While we are non-motorcycle savvy, we do recognize a good marketing story when we see one.
We are always seeking neat stories for our Go for Heart program, and we did invite Anthony of RevZilla to join us on the show; however, he must be on extended vacation as he never answered (lol).
As we explore the inside of this company that BusinessWeek so excellently reported, you can see that this business model is oriented directly to the customer experience. With the time and talent being expended on teaching culture, products and customer service, RevZilla is poised to take control of the gear market for motorcycles. Customer are happy with its service, and the word-of-mouth marketing that is flying around is helping the company grow.
When you listen, think about RevZilla side by side to Harley Davidson. See how the iconic brand has put its eggs in the Boomer market, now aging gracefully? There’s a lot of really awesome learning experiences for businesses these days when you look at how RevZilla is oriented to the inside of its business so that the outside of its business is exceptional.