John Gregory Olson and I did a bit of a dis-service to marketers in episode 45, ‘Did Marketers Kill Social Media?’ and we thought it best to bolster the image of marketers back to the top. So, Jayme Soulati, that’s moi, and John get to do our favorite volley (in the name of tennis) as we share tips back and forth about social media marketing. We live and breathe social media marketing, and marketers use it daily whether or not they’re getting ROI results. (It is here to stay, you know!)
Our idea for this episode came directly from Jayson deMers who writes on Forbes. He is the king of listicles and is crushing it with his content. We were both inspired by a blog post he wrote on 100 Social Media Marketing Tips, although we didn’t copy or steal; we just got ideas…OK, Jayon? Do check him out, as I find his content highly valuable.
Throughout this piece, we reference other episodes we’d like you to tap into, as well. Kindly take a listen to our guest Scott Hornstein, from episode 40, who speaks intelligently about persona. That will never go away, although John Olson is more of a pro on persona and storytelling (he offers some great tips on both in here). We also did a recent episode on The Bachelor, episode 046. Who knew this reality program entering its 20th season would be so teachable for social media?
Tips To Power Social Media: Takeaways
Here’s a bit about what you will hear in this episode:
- Why social media goals are still important
- Frequency of posts and quality of followers
- How you can influence your brand
- Who are you on social media and how can you improve presentation
- What happens if you burn out?
- More so, what happens if Twitter disappears?