Podcasting tips are pretty easy to share on The Heart of Marketing because John Gregory Olson and I absolutely love podcasting. It’s a medium with life, banter, fun, laughs, and education. It allows each of us to share our wealth of knowledge acquired over more than three decades of professional changes and aspirations as we grow together.
In this episode 99, we delight in recalling some of our faves and helping you better understand how we achieved this mile marker, too.
When we stop to think and dwell on what’s behind us, I do get a bit teary thinking about our collection of love. When I put it that way, it does seem smarmy, but no one can understand truly what has gone into this show and what goes into each episode to bring it to life.
Podcasting Tips on the Journey
I never really clocked the minutes we take to produce a show, but let’s see:
1. Review of content we read to have a story idea tickle the fancy.
2. Pitch said story as ‘podder’ to my co-host.
3. Run down the list to see what strikes us on the day we’re planning the show.
4. Agree to do the show and have a discussion about what to say.
5. Development of the outline with links for show notes.
6. Review of fodder and some research of the industry prior to going live (well, John does this more than me, thank goodness).
7. Live enactment of the show, taped.
9. Posting edited show in DropBox for me to listen to.
10. Posting on our podcast host, Libsyn, and then posting here on our own website.
11. Marketing the show on social channels with an occasional blog post (I thank my BFF John for this help as I have a ton of billable work right now; is that a broken record?).
If we have a guest starring on the show — AND WE DO IN EPISODE 100 to celebrate, then the list gets longer. Hmm, so how many minutes does this take to produce and publish a show? I’m going to guess 7-8 hours per show. Wow. That’s a lot of time for ZERO revenue. We can speak about that another day — bootstrapping to what aim? Influence, brand awareness, thought leadership…
We’ve never skipped a beat; publishing weekly since Feb. 2015, and we’re still going strong because we love what we do.
Our bootstrap operation is still that. We rely on word-of-mouth marketing to take our show to wider audiences, and without you, we’d be speaking to no one! Please share our show with friends, sign up for our weekly episodes and send us a suggestion for a show topic, too.
We hope you tune in for our 100th because we do have a celebrity guest joining us on the show!
From our podcast to yours — Happy Thanksgiving!
Show Notes and Resources
You might like these episodes we mention in this episode. Each remains really popular to our listeners.
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