Pinterest isn’t social media? What’s that you say, Ms. Alisa Meredith, a Pinterest pro with lots of cred behind this obviously un-social platform. To work with Pinterest, or, to make it work for you, requires a bit of curiosity. Pinterest is a platform of discovery and research says our guest, Alisa Meredith. Because Pinterest isn’t really a community-building platform or one for lots of engagement, the social aspect of the channel becomes less important. What is important, however, is the discovery.
Pinterest Is For Discovery And Research
When people pin to boards, they are essentially creating placeholders for everyone else to freely tap into. If you want to read an article later, pin it to a board. While you’re waiting to get to it someone else may come along and repin or share it.
Alisa shares that developing a following on Pinterest is more challenging than in days gone by. Promoted pins are popular, subject matter is themed and instead of people to follow, users are encouraged to follow topics of interest.
As for ROI, Alisa has thoughts on that, too. Seems that Pinterest is a long play; nothing happens overnight. So how long should one wait until you can earn ROI? That’s something to listen for in this episode and so much more!
I think John Gregory Olson, our Heart of Marketing co-host does a #RockHot job chatting with Alisa today. We thank Alisa for coming by our show, too, because John nor I is a Pinterest savvy expert.
Show notes and resources
There are so many ways you can engage with Alisa Meredith:
Alisa Meredith has written the book on Pinterest marketing for Advertisers, and she’s created her brand around her successful book.Buy it right here.