So much of what’s happening in marketing today is oriented to the brain. How do people make choices, why do they select this button or color over that, are they encouraged by word of mouth, and so much more. The study of this neuroscience is of course called neuromarketing, and you may believe it’s true, or you may not!
This is our Episode 32, and John Gregory Olson and I, Jayme Soulati, are banterrific, as per usual, as we ask more questions about the philosophical nature of neuromarketing. Here’s a little secret…I truly consider neuromarketing a crock; after all, hasn’t marketing been managing customer behavior for decades already? What do you think?
We use a bunch of cool campaigns in this episode such as The Pepsi Challenge, Chester Cheeto for the Cheeto Eaters (a new fan created by me), Coca Cola’s Share A Coke campaign, and the Zyppah. Have you heard about that anti-snore machine? The ads for this thing are all over the airwaves.
Obviously, the questions are interesting, and perhaps this episode can be your introduction to the study of mindshare in marketing.
Does your marketing campaign thrive on the neural aspects of thought, emotion and behavior? Should it?
Show Notes and Resources