Get ready for another provocative thought starter for your business — should you hire a marketing consultant, or should you not? This episode could be a cousin of the most downloaded episode of The Heart of Marketing — our Episode #21, ‘Specialists v. Generalists.’ The very funny thing is that neither John Gregory Olson or I can determine why people like episode 21 so much; can you?
About A Marketing Consultant
While this episode could also be considered an advertisement for The Heart of Marketing co-hosts, because after all, we’re both marketing consultants, this is not a ‘Hire Us’ plug; promise.
Rather, we go back and forth about the benefit of a marketing consultant to your business, and we discuss the pros and cons, the advantages, and the reason we think one may be a solid investment at one point or another.
We strongly believe that every business can earn a few tips from outside expertise. Often, you’re too close to your business to know where the gaps are. Sometimes you think you’ve hired the right person, and then when they get there, the depth of knowledge isn’t what it seemed during an interview. Rather than showing them the door, why not get a marketing consultant to help teach?
I really like what we have to say in this episode, and this one is a double listen. That means you’re gonna have to listen twice because there’s a lot here. I can honestly say that because writing this up wasn’t easy. I had to listen hard to understand everything John and I had to say on this topic. Some of the tips you should listen for are oriented to:
1. Your experience gap
3. Performance deficiency
4. Outfitting a new team
Essentially, our goal for this episode is a focus on growth. If you don’t have the proper infrastructure in place from which to grow your business, then you will struggle. If it comes down to your assets, your employees, then you may need to make a change. Sometimes having someone take a look inside from the outside is when the clock starts ticking.