Cyber security is the soup du jour. Every single website has been hacked or breached, and it causes a massive cascade chain effect. Just the other day, my email was hacked. How does that even happen? People need incredible password protection, but they also need a solid message and crisis communication plan.
What happens during a data breach makes everyone upset, and when it affects your customers, there is usually backlash of lost brand loyalty, too.
I was invited to sit on a speak at the American Bar Association Business Leaders Section in Chicago. I joined a panel of my peers in cyber forensics, risk insurance, and law to discuss preparations for data breach and security for cyber attack.
In this episode, John Gregory Olson (my amazing co-host) and I review steps a business should consider prior to a cyber attack.
When I do message mapping, I often do it for business modeling; however, message mapping was born in crisis communications. A message map is a tool executives use to deliver approved messages to all the stakeholders during a crisis. A message map aligns the inside and outside in a more cohesive way.
If you listen to this episode and still have questions, please be sure to reach me. I have been managing cyber security issues for more than a year and I have some solid tips to share.