So many people have duplicate names to others that you need to claim your own identity, fuel it, cultivate it, manage it, and rinse and repeat.
This episode is a true case study I can share about my exploits to help a client clear a negative story off the first page of Google. It’s been there about three years, and all the work we do to make it move seems for naught. I was able to get it to move from first position to fourth with the work I’m doing, and if you listen in today, you’ll hear all about it!
Jayme Soulati, that’s me, shares a DIY story about online reputation management. Ready to jump in?
Online Reputation For Your Personal Brand
There’s a very important tool I use called Brand Yourself. Either try it out in a free version or purchase the premium level. If you have a negative SERP on Google, that’s search engine ranking position, then you’ll want to use a tool like BrandYourself.com. It serves as a DIY online reputation management tool, and I’ve used it for years. The good news is, it totally works!
It instructs you what to do, how and when about content marketing, link building, shares on social media, and adding more pages of information to a person’s online brand.
I also share about the importance of site maps, using Yoast as a WordPress plug in, and conjoining your Google Search Console to your WordPress site.
If the listing on the first page of Google has high domain authority, you’ll need to work harder to push that down.
So, in this episode of The Heart of Marketing, I share a full-on DIY case study with tons of tips about creating assets, content, backlinks, site maps, and everything else for the purpose of moving a negative ranking down to the bottom of the first page of Google.
John Gregory Olson attempts to chime in with some poignant questions, and they are, but I insist of monopolizing the mic today! (Hint, because it’s my birthday!)
Here are some resources you can use in your own quest to have a sparkling online reputation:
If you have any questions about online reputation management, please just ask. We’re right here!