Some people walk around with a bit more higher purpose than others. In business that’s so, too, and the brands that ascribe to a higher purpose are those that also value authenticity, trust, reputation, customer loyalty, and probably attention to excellent products and services.
In this episode, there’s so much to listen for and absorb. When I listened, I was thinking (insert thought bubble)…’Wait, this isn’t about higher purpose at all, it’s stories Jayme tells!’ And, then, I got bamboozled by John Gregory Olson, master of audio emojis himself, who said I went down the rabbit hole…again. (I so beg to differ, Mister!)
I digress, kinda like heading down a rabbit hole!
In this 90th episode, we really do the #RockHot with tons to think on.
Your Higher Purpose in Business
I, cohost, raise points about small businesses that decide to launch PPC campaigns without purpose. The problem becomes that lack of substance behind the click due to the lack of strategic purpose in developing the campaign to begin with.
John Gregory Olson, cohost, raises a Millward Brown study of the top 50 fastest growing brands and shares how many bring value and purpose to customers.
All of this is well and good, and at the end of the day, the big 3-letter word is the critical factor — WHY?
- Why is your business a business?
- Why do you do what you do for customers?
- And, why are customers delighted about your product and service?
And, after all of that, you get to ask WHAT. What is your higher purpose in business. Certainly, this is food for thought. If your business is just going along without a care and you don’t stop to think about higher purpose, will you succeed?
When John reviews his list of traits for the fastest-growing brands, it is obvious that those businesses that truly get the heart core of business will ‘walk around with a higher purpose.’ Purpose-driven business. That’s such a mouthful that it is intended to be in that sentence all alone WITH EMPHASIS.