We have a grand plan for The Heart of Marketing podcast and brand. It involves something our team has been cooking up for a handful of months now. Can you guess from the headline?
The Five Pillars of Heart Marketing
H. Helpful – Be genuinely helpful, solving problems, offering useful solutions keyed on needs and wants, willingness to give away added value; being the best solution
E. Experience Create unique, memorable experiences at every point of engagement, including user experiences online, product/brand experiences, customer service experiences, involving customers in brand stories
A. Awareness Be present where customers are (where they want you to be), differentiating the brand experience to cause a positive emotional reaction
R. Relationship Build heartful connections that positively influence loyal relationships; personal 1:1 communications; create word of mouth and referrals
T. Trust Earn trust through every business practice based on authenticity, transparency and honesty to build credibility
…To Avoid The Year of Fear
- Tumultuous market indicators pointing toward a rocky year.
- The world is truly at war, and it causes concern among companies and customers alike.
- Sentiment and perspective of consumers and consumer behavior, econometrically speaking (look for that word early on on the show!) are in the dumps.
When you listen to the first part of this podcast, you may agree with me about why fear is pervasive. But, you can’t let it win and control you. That’s when you look inside your business to your HEART CORE. If you have no earthly clue what we mean by that, then please take a listen! It’s a quick-paced episode, and you’ll probably come away with a different perspective, too.