The circle of influence is up a rung on the marketing ladder, and influencer relations are all the buzz. Look, even WordPress doesn’t recognize ‘influencer’ so why should you? It’s a very old buzzword from back in my Chicago public relations agency days, and it’s new, new new! It’s not that new, thankfully; otherwise it would go the way of Blab.fm, the now demised latest shiny new object.
Remember when social media was nascent and Klout tried to become the influencer channel? Then folks began to dissect this gamification as foul. Triberr roared with bloggers and an influence program that paid bloggers to write for startups and brands wanting more clout. Kred was born to compete with Klout, and ohmygoodness, each of these three still exist but are mere shadows.
Facebook, as it is wont to do, reared its head to adjust (that’s a weekly pattern) its algorithm (surprise!) to diminish the strength and reach of news publishers and put the force back on friends and family posts in the newsfeed. This has left small businesses in the lurch, again. How does a small business impact its prospects and customers?
Influencer Relations Is All The Rage
Many marketers are developing influencer relations campaigns, and what that heck are those?
Actually, the only big takeaway from this episode you might want is to truly understand your core — planning, strategy, business goals, purpose, mission, and all that jazz. Once the smart heart core is definitely attended to, you can begin your creative approach to unique marketing and public relations with influencer relations campaigns.
Here’s a hint — you may want to use mommy bloggers, soccer moms or your employee network, just like Daniel Hebert of PostBeyond does in his marketing effort. (We interviewed Daniel in a recent episode you can find below).
Show Notes and Resources
Get the Books on Influence Marketing