Until you start really studying culture at a variety of companies you don’t really understand how critical it is to aligning the inside with the outside. That word, ‘culture,’ is bandied about ever so too frequently by leadership in a company, and then when something goes awry, it’s ‘culture’ to blame.
But who is the developer and designer of culture, anyway? Why do we need to talk about it? When you listen today, you’ll get an earful from John Gregory Olson about Zenefits, the latest culture-shock startup that had to fire about 250 folks from its roster. Zenefits acted like it was spring break every day on campus, and with the boozing it up that begat sex in the stairwell, well…whose fault is that (beyond the perps) for permitting such behavior?
Yep, you guessed it; workplace behavior emanates from the C-suite. How tradition impacts the largest behemoths aka Volkswagen has as much to do with who is on the board of directors and in the corner office as it does with the rank and file. Culture is cultivated in 100-year-old companies and in startups the very same — person by person until it cascades to become comfortable workplace behavior.
Workplace Culture is the Business Heart Core
We’ve been exploring workplace culture in our Workplace Series because culture IS your heart core. It’s the alignment of heartful business practice with values, vision, and mission. When culture heads into a downward spiral, then an entire business suffers.
We take a strategic look in this episode at why culture matters and its impact on stakeholders from customers on the outside and employees on the inside. Once culture gets the best of an organization, there are more audiences involved looking in from the outer confines, and that’s where it becomes painful. When media take a hardy look at the why of culture and the how of behavior, then a company under the magnifying glass doesn’t fare so well.
In the examples we showcase, the impact of negative culture is obvious in how the CEOs made change following negative incidents on the companies brands.
How About Your Corporate Culture?
When was the last time you took a good look at your company culture? If you’re a small or mid-sized company, you have an opportunity to develop the how and why of your company and to also change it up should you need to.
It’s the responsibility of a marketer to align with the intended culture leadership seeks to create, grow and maintain. It’s also important to put the best foot forward so people on the outside of a brand want to align with that company.
This episode is a double-listen. It is likely going to take you a few times to grasp all that we have to say as you align your thoughts and vision from how your brand is positioned to grow your company.
Got any ideas to share for another episode on why culture matters? We’d love to hear it! Drop us a note so we can continue to bring you strategic content that helps you think and grow.
Thanks for listening!