We came across a neat story in the Wall Street Journal from a reporter who was touting the benefits of social media conferences. And, we couldn’t agree more with what she had to say.
When you plan to attend a social media conference, or other type of industry tradeshow, you get an automatic boost of energy for attending. You make new friends; you follow along and tweet with a hashtag on Twitter; you do some live video onsite; you cover the conference like a reporter; and, you get so much blog fodder and podcast fodder (=podder) for your assets and content.
When you finally show your face in real life, people do an “ah-hah and put a face to a Twitter handle or avatar.” I know, because it’s happened to me standing in a hotel lobby trying to check in and someone recognizes me! “Hey, you’re @Soulati!” It’s the coolest thing ever, and it’s an immediate ice breaker for engagement.
Rather than just attending a conference, it’s a good idea to go there with a strategy.
- How many peeps do you want to exchange business cards with? (You know that business cards are not dead, right?)
- How many meet ups can you attend and make a few new connections from peeps who have information, resources, are hiring, you can hire, etc.?
- How many new business leads can you generate by being purposeful with your intent?
- Whom can you interview for a story or shoot for a live streaming video “from the site of the Social Media Extravaganza Show.”
And, so on.
Planning to attend a conference with purpose is probably the very smartest thing you can do.
You get the added bonus of boosting the personal brand, and creating a long list of peeps you can reach out to when you get back home.
This is The Heart of Marketing.