Marketers have more technology, more tools, and more data available to them today than ever before.
You would think that would make their content marketing success a slam dunk, right?
Yet, many marketers still struggle to connect with their audience. Their content fails to engage. It fails to captivate. It fails to even get noticed by the people they want as customers. And there is a fundamental reason why.
There is a missing ingredient in the data-driven approach to marketing strategy. Turns out data-driven marketing also needs to be heart-driven.
Nothing against data. We all need it to make smart business decisions. But a spreadsheet won’t tell us what matters to people and why it matters to them. That takes empathy.
So how do you employ greater empathy in your content marketing strategy?
That is one of the things we dig into in this new episode. And we have a special guest to help with the digging: Ann Handley, Chief Content Officer at MarketingProfs.
Listen in to hear Ann’s insights on why marketers need to slow down to get better results, how a mindset of generosity helps you create high-value content people love, what makes for great content experiences, telling stories that matter to customers, and a whole lot more. We promise this is content you will love!
- The intersection of content marketing strategy and ‘slow marketing’
- How Equinox fitness gyms creates high-value content
- Why ‘pathological empathy’ is the heart of all great marketing
- Combining words with video and visuals to tell a better story
- MarketingProfs’ omnichannel content experiences
- Plus, the surprising mindset that affects content marketing success
About Ann Handley
Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.
Ann is a speaker, author, and member of the LinkedIn Influencer program. She is author of the bestseller Everybody Writes, and co-author of bestselling book on content marketing, Content Rules. She is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.