In this episode, John speaks to his advertising and direct marketing world, and I share more about public relations. We don’t truly believe that anyone can integrate marketing because everyone has their own way of doing things, and few want to truly change.
Your Brand Needs Integrated Marketing
Today, digital marketing is the hottest thing since sliced bread. And, it should be. Digital marketing is where everyone resides — online. Marketers are playing catch up with the online frenzy to capture leads, engage with consumers, and connect the dots among the disparate marketing segments. In this episode, we explore our common experiences with silos in companies, the fact that social media is no longer something new, and the need for brands to truly understand that SEO is content marketing, and lead generation requires a decent mobile-responsive website.