But, truly, advertising doesn’t really care. The trend looks to be that advertising intrusion is here to stay for much of 2016 as that discipline continues to seize a larger slice of the pie ahead of public relations and marketing.
Why Advertising Intrusion Doesn’t Work
Advertising does not build relationships, and it’s based on outdated methods, and that’s from my co-host John Gregory Olson in this episode of The Heart of Marketing. We can probably assume that consumers ‘hate’ advertisers. Do you?
Ad-blocking apps and software are a cottage industry, and folks are making some big profits finding ways to circumvent an advertisement. Just how desperate are people to avoid annoying ads? John shares the data in this episode.
About .06 percent of ads are clicked and response rates are poor; yet, advertisers continue to push ads to get consumers’ attention (and fail).
The interruption marketing model is dead, and the advertising industry has finally realized its model is failing. Publishers are losing ad revenue, and I, Jayme Soulati, predict the demise of small publishing houses that publish niche publications.
Consumers are weary of getting bombarded with ads on every platform, space, and site; what’s a mid-tier company to do?
Listen through to the heart of the matter where we look at what it means for companies that rely on advertising. Are there any solutions beyond and besides advertising? We encourage a listen to see if anything resonates for your business, and if it doesn’t, give us a call so we can help you develop programs that work to make heartful connections with customers.