Nostalgia for the circus is always in the back pocket; yet, today’s circus has innovated beyond the big top, trapeze act, and clowns on bicycles. Today’s circus is even more diverse and Ringling Bros. is one of the ringmasters in circus marketing.
It wasn’t always the case, though. The Feld family, who owns Ringling Bros., has worked through decades of entertainment success and crisis to keep the circus exciting and growing. Have you ever taken your family to the circus? It is pretty amazing, and the elephants…well, you need to listen to this show to learn more about the elephants and what’s happening.
To stay on top, the Feld family has had to weather some critical experiences including law suits and acquisitions, too.
The brand Ringling Bros. now owns Disney on Ice and even Monster Truck. The story behind the circus is a great marketing lesson in branding.
We bet you’ll find some keen examples how not to make your brand a circus while learning about branding from the circus.