Those of us around long enough to remember the days of yore, you know, like in 2009 (centuries ago) when social media was nascent and then peeked and then began its down slide as we knew it understand exactly that, sorry…SOCIAL MEDIA HAS ALREADY DIED.
Yes, that may be news to many, but we are in the post social media era, something I’ve been saying for over a year now. The marketers and advertisers and for-profit social channels have found their way to implement monetization, and it ain’t pretty for the disheartened consumer.
That said, Facebook isn’t seeing too many people run from the fave social engagement channel. People are adjusting to the intrusion of advertising; are advertisers adjusting to the lack of interest by consumers, though?
The Death of Social Media Already Happened
Social media is full of those who already had been engaging; is there hope for the future with millennials and Gen Z to keep the pace of engagement? Look at all the daily changes on YouTube with its new subscriber offering, Facebook (all the time), Twitter trying to be profitable, and G+ (on its way out the door).
When you listen to the classic Ted talk by Simon Sinek from 2009, you are reminded that ‘people buy why.’ Brands are brands because people are curious, they want to be at the front of the pack, they want a relationship, and they want to be loyal. That’s human behavior.
Is your brand ready in the event that social media dies? There are a bunch of things to do, should that be the case. You’ll need to listen to The Heart Of The Matter at the end of the show to see what you might do when it dies, or if it does.
And, Jayme summarizes it neatly — it’s not what if, it’s when. Are you ready?