Brand amplification has never been easier than now with the help from our guest today, Daniel Hebert, Director of Marketing with Post Beyond. He says that most large companies are using the extremely lucrative audience of employees to cast the social business net wider. Post Beyond is an employee engagement and advocacy platform that permits companies to keep employees informed from a central location. With the information, brand amplification is more uniform with better sales enablement, less-siloed units, more lead generation, and all-around unified messaging.
Daniel, despite his youthfulness, is one tapped-in authority about what’s happening in digital marketing, why disruption is nothing to sneeze at and how brands are prospering amidst confusion.
We cover a lot of ground today; specifically:
1. How Post Beyond helps clients target employees to spread the brand beyond the confines of the company
2. Whether it’s a good thing to worry about the competition over customers
3. If disruption is creating a forward-thinking clarity or confusion?
4. Breaking silos to effectualize better sales enablement
5. My favorite question, “Is blogging dead?”
What is interesting to John Gregory Olson and me are the points Daniel makes about competition vs. customer as well as the millennial audience we briefly address toward the bottom of the episode.
Daniel is a co-founder of Steamfeed.com, and he’s been with Post Beyond since 2015 helping it grow with his personal branding approach. When you listen, pay attention to Daniel’s story about how he jumpstarted Post Beyond’s marketing by using personal social networks to bring attention to the start up he joined.
Thank you, Daniel Hebert of Post Beyond!