Self publishing a book is on many a bucket list. I know I have already done that in 2012 before the onset of Amazon’s Create Space. I went to the printer and saw the pages and took home the cover before it was bound. It was a glorious feeling. But that headline I chose? EWWWW! Horrors!!
You can say my experience was merely that — an experience. I wanted to publish a book myself so I could guide others through that process. And, I have. I ghost wrote a book for someone and got it published; I consulted with several others on self publishing, and I’m sure there will be another who will need some thoughts on the best path forward.
Ahem, John Gregory Olson, are you reading? I know that my pal, John, has a book in the works, and I’m ever so jazzed about his project.
Is Self Publishing Right For Me?
In this episode of the Heart of Marketing, we lightly cover the topic of self-publishing a book. I share three stories of various instances of self-publishing, and then we dive into the topic.
Because this is a mini (it’s supposed to be a shorter episode), we topline some of the reasons why self publishing may or may not be right for you.
For sure, you will get “instant” credibility if you publish a book someone can order and hold in their hand. There’s just something about that — holding an actual book in hand that offers a feeling of accomplishment. And, the experience of the experience is so important, too. If you’d like to generate marketing leads, a book is a must. If you want to hit the speaking circuit, then a book is also very important to lead you there.
Shout Outs On Self Publishing
I could not have experienced self publishing without the help of David Braughler. Hi, David! You’re cordially invited to be a guest on this show! C’mon!
He’s the principal of Braughler Books, and his customer service is extraordinary. When you want to hand off a manuscript, David’s team can provide soup to nuts on your publishing journey. I say that with confidence.
When you listen today, you might think Mark W. Schaefer has hired us to tout his recently self-published book, “Known.”
Uhh, nope! It’s just serendipity; we can’t say enough about Mark’s publishing empire and the current success of his latest book (for which I was a volunteer reviewer, actually!).
Run and get your copy of Mark W. Schaefer’s book, “Known.”