Planning an event? Perhaps it’s small, regional, statewide, national, or even global? No mind; you can and should use Twitter to promote the heck out of your event alongside populating your daily stream.
This episode is where I, Jayme Soulati, get to share my experience with Twitter for nuclear energy. I was hired by ECI Communications to be the Twitter professional for the Nuclear Industry Summit. Mind you, I had zero nuclear energy knowledge, but…have Twitter, will travel!
I’m kinda kidding, but not.
- Twitter is the most valuable of all social media channels for event promotion.
- You can live tweet nearly verbatim and share with followers right away.
- You can engage in advance to build a stream, and then entice folks to “attend” your event without even being present. Kinda like a virtual meeting, or something.
- Your hashtag that you create for the event becomes your tag, if you will. It collects all the content under one hashtag banner and lets everyone track tweets and progress along the way, too.
- Onsite, the hashtag is a way for others to join in on the tweeting fun, and it elevates the engagement from the site of the conference or meeting.
- I’ve been at many marketing events where the hashtag has become the most critical aspect of the meeting. Everyone can engage with one another, and you can meet other peeps IRL, too.
This episode shares my best practice tips on how you can use Twitter to elevate a stream from zero to 100 in three months. That’s what I had to do in a specialty niche in which I had no prior experience. That joke I made up top…? It’s true; if you are a Twitter professional and have been on Twitter as long as I have (since 2009), then you should know your way around.
- There was strategy
- A thoughtful approach to tweets
- A very thoughtful approach to engagement
- Consistency in the stream.
Beyond all of the above, Twitter results posted 90 percent of website traffic prior to the first news release being published.