Brands with heart are what we love to talk about, and we do it regularly on this podcast. We look for remarkable and extraordinary brands that leave an impression and also impact the customer experience.
We featured Taylor Swift in episode 1, and we have featured Starbucks a few times, too. Today, we want to share about Trader Joe’s, a specialty grocer that delivers a heart experience to every consumer who shops there.
Branding With Heart
Trader Joe’s lures customers to their family-operated stores with a monthly flyer of recipes, shopping lists and product descriptions that appeal. When shoppers enter the retail operation, it’s the customer experience Trader Joe’s seeks to perfect.
Not only are those who work there happy, they engage with shoppers in their Hawaiian-colored shirts, and there is friendliness throughout the team. When shoppers check out, there is genuine engagement in the check-out line, and customers leave with a positive feeling.
What can you do for your brand to add more heart at its core? Take a listen to this episode about Trader Joe’s, and you’ll find out!