We have a ton of fun for the first half of Episode 046, and you’ll see why right away. I, Jayme Soulati, have a great time chastising my co-host John Gregory Olson for knowing absolutely nothing about The Bachelor series. (Well, why would he when he’s a happily married guy?)

The Bachelor And Social Media

If you get through our giggles and banter about why we chose The Bachelor, you will find some thoughtful strategy about how the reality series (now in its 20th season!) is banging it up in social media and leveraging its brand.

I promise we bring  you back full circle and deliver relevance for your mid-tier business. When you hear just how social media plays an integral role to the success of The Bachelor, you’ll find some relevant implications for your business, too.

As usual, we get to the nitty gritty in The Heart of the Matter (towards the end, as always). If you’re still not sure why you should listen, here are some solid takeaways you can tap into.

Key Takeaways of Episode 046

• How much should your audience help you create future program strategy?
• Are reality shows really smarter than they appear?
• Using Twitter to influence marketing and customer connections