Whine, whine, whine…marketers are getting the full-on blame for killing everything consumers have ever loved, right? We have to toss out a disclaimer here…John Gregory Olson and Jayme Soulati, your cohosts, are indeed marketers. We love the field, we love the disruption, and we love trying to figure out whether marketers killed social media, or not.
Before we dive into Episode 45, we wanted to let you in on a secret — Episode 021 is our most popular and we don’t know why! It’s ‘Pros and Cons of Specialist v Generalist.‘ Listen and come back to tell us, ok?
So, Marketers Killed Social Media
Marketers can’t leave well enough alone, can they? We consumers used to have an uninterrupted experience on Facebook until all those ads and cookies put junk in our stream. Then Twitter decided to go IPO and attempt to monetize and create an easier user experience with changes to character limits and more. There’s a buy button on Pinterest. YouTube just tossed out its latest algorithm change, and Google+ is wondering just how to keep that channel alive and well.
Maybe we should agree it’s the social media channels themselves that killed the social media user experience, eh? Maybe not. Marketers at each social media channel are sitting in planning sessions trying to determine how to make a buck. Regardless of how this evolution is happening, the former usual consumer experience we used to have on social media is now no more. We’re pointing the finger somewhere; do you agree?
What does all this have to do with the social media user experience? And, how does that affect the mid-tier company? How about the service business?
Takeaways from Heart Of Marketing Episode 045
- Social media is not a push exercise, Marketer!
- Should your company marketing strategy rely on social media?
- Marketers lost control of the social media experience; what they’re doing to regain the upper hand.
Show notes and resources
Jab, Jab, Jab, Right Hook, How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk